A Note from Liza:

I have known Katherine for most of her life.

Long before millions of people knew her through KGMTL, Girls Living Well or The GLW Shop, I knew her as a little girl at the same school my daughter Alfee attended. Even then, Katherine was fearless, confident and completely herself.

She was also, if I’m being truthful, a little bit of a bull in a china shop.

I remember thinking she was either going to do something really great or become a complete disaster.

Thankfully, she chose the first option.

What I find so interesting about Katherine’s story is that almost nothing about the career she has today was planned.

She worked in retail. She became a buyer. She helped turn her sisters’ idea for a legging company into a business sold in more than 100 stores across Canada. She made expensive mistakes, figured things out in real time and eventually found herself at another crossroads, looking for something she actually cared about.

Then she started sharing.

There was no content strategy. No business plan. No calculation around followers or monetization. She simply began talking about the things she had always been obsessed with: health, wellness, beauty, products and the discoveries she would normally tell her friends about anyway.

And people listened.

What began casually became a community because Katherine did something that sounds simple but is actually very difficult to replicate: she showed up consistently without pretending to be someone else.

In this conversation, we talk about what happened when that authenticity suddenly became visible to thousands of people, including the criticism that came with it, the lessons she learned about separating other people’s opinions from her own self-worth, and the business discipline she had to develop behind the scenes.

We also talk about something I admire in her deeply: she has never stopped being curious about what comes next.

The platforms may change. The businesses may evolve. But Katherine’s greatest asset has remained remarkably consistent.

People trust her because what you see is, fundamentally, who she is.

And you cannot manufacture that.